UX Case Study
SUDA
a digital platform to encourage and educate on protest safety.
Participating in protests can pose significant safety risks and stress for individuals striving to enact positive change in their communities and beyond. Inadequate safety measures and communication gaps during protests often result in participants facing the danger of losing contact with loved ones and encountering unsafe situations.
SUDA is an app for engaging in safe and informed activism while also promoting personal and community growth through meaningful discussions. We want to empower activists with tools for collaboration and prioritize safety during protests, fostering a collective and informed activism experience.
Be Safe. Be United. Be a Difference. Be an Advocate.
Be SUDA.
We began the development of our purpose-driven product design by determining what is the problem we are attempting to create a solution for and the consumers our solution could serve.
We extensively researched and studied the different forms of competitors to our potential product. These potential competitors ranged from literature to social media platforms to tv and radio outlets.
We conducted several empathy interviews to understand what users needed and wanted. As a result of these interviews we learned that users wanted more opportunities of customization and community.
We developed personas to represent our target segmentations in order to understand their potential behaviors, needs, and aggravations.
Enables real-time location sharing with trusted contacts during protests, along with viewing fellow participants' statuses and locations. Provides live updates on ongoing events for enhanced awareness and preparedness.
Facilitates collaboration and knowledge exchange among activists, empowering effective change and fostering mutual understanding within the community.
Provides practical knowledge to empower users to protect themselves and others during demonstrations with AI-curated lesson plans and quizzes.
We prioritized user-centric design, offering a seamless experience tailored to specific commuting needs. We ensured a simplified user journey, emphasizing safety with accessible emergency features. The efficient information architecture enables quick decision-making, while personalization options enhance user engagement. Regularly collecting feedback and updates reflect our commitment to continuous improvement, keeping the app in tune with evolving user expectations.
