GAMING INTEGRATION
Duo After Death
integrating language learning into gameplay.
Get Gen Z and millennials to sign up to learn with Duolingo by creating a buzzworthy idea that taps into their fandoms and help them get more out of what they love.
Grab your controller or keyboard and prepare to change how you think about the experience of learning a new language. Duo After Death calls on players to become language masters to avoid death from known ghosts in Phasmophobia and our favorite owl, Duo. It will be up to the players to learn what ghosts are saying, so they can taunt and respond to them in the same language. If a ghost can’t understand the group, they will attack. Let the haunt begin.
Gamers present a prime opportunity for Duolingo's challenge due to their extensive online presence and global connections within gaming communities. By highlighting how language learning enhances gaming experiences, Duolingo can generate excitement among Gen Z and millennial gamers, motivating them to sign up and explore new languages independently.
My team and I conducted thorough research into various gaming communities by analyzing the top games being played on platforms like Twitch. After careful consideration, we found Phasmophobia to be an ideal choice due to its dedicated and engaged community. By focusing our efforts on this specific game, we aimed to tap into the enthusiasm of Phasmophobia players and demonstrate how language learning with Duolingo could complement their gaming experiences.
Introducing "Duo After Death": In this innovative feature, ghosts in Phasmophobia will communicate exclusively in their native language, challenging players to identify the language and respond accordingly to avoid attacks. Duo, the iconic Duolingo mascot, will also join the spectral fray, terrorizing players and reinforcing language learning by switching between languages at random intervals during gameplay. Get ready to face linguistic challenges while navigating the eerie world of Phasmophobia.
By immersing players in this interactive language-learning experience, we not only provided a unique and engaging way to enhance gaming experiences but also demonstrated the potential for educational integration within popular gaming platforms. Ultimately, our project underscores the power of combining entertainment with education to reach and engage diverse audiences.
