PRODUCT DESIGN
Pia - Unlock A Clearer Future
a witty digital sidekick helping you conquer screen addiction.
Excessive screen time is leading to screen-induced myopia and disconnecting people from real-life experiences.
Many individuals struggle to break free from screen addiction and need assistance to reconnect with the world around them.
Your witty digital sidekick helping you conquer screen addiction. With custom app locks and real-life challenges, Pia helps you reclaim your time and rediscover the world. Say hello to a clearer future with Pia by your side.
Myopia (nearsightedness) is when close-up objects look clear but distant objects are blurry.It is the biggest eye health threat of the 21st century.
The number of people with myopia has nearly doubled over the past 20 years.
Sometimes a LockOut is a good thing. Pia will be kind enough to give you a warning or two so don’t act shocked when she shows up and takes control. After you spend a specified time on multiple apps that you want to stay off of, Pia will lock out your access and assign you a challenge.
Pia's challenges, ranging from walks to new experiences, elevate your life. To return to your digital sanctuary, you must prove completion through location tracking and photos. Once verified, you can re-enter your apps until the timer resets. With Pia, breaking the digital cycle becomes engaging and rewarding.
Find a community outside of the digital world can be a daunting task. Pia is here to help! While you are out and about completing a challenge from Pia, she’ll let you know when someone with similar interests to you is nearby and have them pop up on a map. Accept the connection and Pia will lead you to your new PiaPal.
As a team we discovered the importance of crafting a brand personality and mascot with the aim of informing audiences while also engaging them.
We want to explore creating full design system and task flow experience for users using Pia.
