Integrated Campaign

Threaded Together

Sharing the journey of raising a child with a disability through heartfelt experiences

Overview

Role

  • Researcher

  • Strategist

  • Art Director

    Graphic Designer

    UX/UI Designer

    Copywriter

Team

  • Me✨

Duration

  • 8 months

Tools

  • Google Docs

  • Figma

  • Adobe Illustrator

    Adobe Photoshop

    Adobe AfterEffects

Problem

It is estimated that 30 million disabled primary school aged children in sub-Saharan Africa will never get the opportunity to attend school. Of the biggest factors that impact this estimation, financial concerns and societal beliefs are at the top of the list. A major belief is that a disabled individual’s success is fully predestined by their disability, even by their own parents.

Solution

Parents often fear judgment when raising a child with a disability. "Threaded Together" by Build-A-Bear Workshop empowers families by promoting support, visibility, and inclusion. Together, we can create a future where all children, regardless of ability, thrive.

Closer Look