UI Case Study
Postmates
a food delivery app redesign to encourage community and diversity.
Postmates is committed to fostering diversity and inclusivity within its community. We're dedicated to creating a more connected and welcoming platform where people from all walks of life can come together, united by the power of food.
Our goal is to bring the life back to Postmates. We want to create a sense of community and show users that Postmates is the delivery app for them. To do this we chose a bright color palette, fun shapes, exploratory layout, and plenty of space for customization throughout the app.
Speed Mating is a feature that enables users to streamline their preferences, facilitating personalized exploration and faster ordering by reorganizing the page hierarchy to align with individual taste preferences, encouraging users to try new things.
My Mates is a social feature enabling users to engage with friends, sharing and discovering the best foods, drinks, and places. It encourages interaction by offering insights into friends' orders, fostering recommendations for trying new items or inspiring adjustments to the user's own preferences.
Keep Me Posted facilitates direct communication between users, restaurants, and delivery personnel, promoting transparency about user preferences. This feature fosters a sense of community and understanding among all parties involved in the food delivery process.
Post Rates enables users to contribute and access detailed reviews about dishes, offering insights into others' preferences. Users can express their opinions through various reactions, and the most reacted-to reviews are highlighted in a shortened list directly accessible from the dish page for quick reference.
Oswald's bold and modern design is ideal for headings, exuding confidence, while Open Sans, chosen for its clean and legible qualities, ensures a comfortable reading experience in body text.
The carefully curated color palette infuses vibrancy and positivity into the user experience, reflecting Postmates' commitment to community and individuality. It invites users to engage while fostering a sense of belonging.
Postmates' redesigned iconography adopts a minimalist style with clean lines and simplicity, enhancing user comprehension and giving the app a modern, user-centric feel.
In the redesigned Postmates app, cards play a central role in user interaction, embodying the brand's vibrancy and community focus with creative shapes, layouts, and white space. These dynamic canvases offer customization options, reinforcing a sense of belonging for users.
As a team, we developed a new color palette, typography set, icons, and cards. Although we each worked on our own individual new feature we continuously communicated with each other to ensure that our choices worked together as we had to constantly reminder ourselves that these features should all coexist in one singular Postmates app and not different Postmates apps or versions of the Postmates app.
